Zeto blends form and function with its playful yet mature designs. Whether charmed by the subtle and intricate beauty of each garment or attracted by the clean, minimalist lines each piece in Zeto’s Collections is a declaration of individual expression.
Established in 2001 by fashion designer Nami Ogawa and artist Brian Holderman, Zeto’s Collections are influenced by Japan’s cultural sophistication and elegance with contemporary metropolitan American aesthetics. Zeto pays homage to the elegant styles of the past, while advancing innovative designs that appeal to today’s progressive youth market. At Zeto, we believe quality and artistic sensibility are of utmost importance—Zeto uses only the highest quality original fabrics, custom-dyes, light weight inks, and best in-house artwork to accentuate each piece of clothing.

Nami Ogawa, was born and raised in Tokyo. Her mother’s passion and dedication for designing clothes, as a renowned seamstress, was instilled in Nami as a youth But as a teen she spent most of her time at ballet practice, her other passion. And thus, early in her career she never thought of becoming a fashion designer. It was as a professional ballet dancer that she re-kindled her passion for fashion design. In preparation for a performance, she was asked to produce the ballet dance troupe’s costumes; they were beautifully done, well received, and rewarding for her to make. Nami soon realized fashion designing is her true vocation. She quit ballet and became involved with the fashion industry (e.g. buyer for Benetton, American Eagle Outfitters, and designed for Stussy, Obey, and Roxy.). Now as co-founder of Zeto, she is Zeto’s chief designer, and manages Zeto’s flag ship store, Apartment.

Brian Holderman, known in the art world as Cloud88, is a Pittsburgh based graphic artist and painter known for work that blends his illustrations and hand drawn typography with traditional graphic design. His works are exhibited and collected throughout the US— including the Andy Warhol Museum and Giant Rotbot San Francisco. Brian and his wife Nami operate Zeto, an avant garde clothing company, which applies their artistic sensibility to causal street wear. They also run a shop and gallery called Apartment located in their Pittsburgh home.